Pinterest Marketing

How to Do a Pinterest Keyword Search in 4 Quick & Easy Steps

Introduction

As a business owner, you know that driving high-quality traffic to your website is essential for generating leads and sales. As you also know that one of the best ways to do this is through Pinterest. But, how do you find the right keywords to use on Pinterest? Never fear – I’m here to show you how to do a Pinterest keyword search in 4 quick and easy steps!

If you think Pinterest is just DIY and recipes, think again. Pinterest can step up your business if done the right way. There are a few major factors to a healthy and thriving account and Keyword search is one of them. Read until the end to learn the exact steps to make your keyword research easy and to the point.

Related Article: Pinterest, how to get free traffic in 2023

A keyword is a word or phrase that people type into search engines to find what their audience is looking for. Knowing Keywords is essential to create content that speaks to what your audience is in search of.

 A Pinterest keyword search is a simple way to identify relevant keywords that you can use in your Pinterest marketing strategy. It involves using specific search terms to explore the Pinterest Platform and find out what people are searching for and looking at online. A Pinterest keyword search will bring up popular terms and hashtags, relevant image searches, user-generated content, and other useful information to help you identify the best keywords to use in your Pinterest campaigns.

By taking the time to perform a proper keyword search, you can make sure that your content is geared towards the right audience and reaches the maximum possible visibility. You can also use the results of your keyword search to tweak existing content and ensure that it is optimized for maximum visibility on the platform.

Related Article: 7 Reasons to Hire a Pinterest VA

Why is a Pinterest keyword search important?

 A Pinterest keyword search is an essential step in any Pinterest marketing strategy. With the right keyword search, you can target the right audience and create content that will have the most impact. Using the right keywords can help you gain exposure organically on the platform and improve your overall visibility. It can also give you insight into the kind of content that is being viewed and shared by your target audience and help you create content that is specifically tailored to their needs.

By performing a keyword search for your Pinterest campaigns, you can make sure that your content is properly optimized for the platform and reaches your desired target audience. This can help you draw in more leads and potential customers and generate more conversions.

Design your pins in Canva, try the Pro version Free for 14 days here

Here some pins templates you can find on Canva:

Step 1: Identify Your Target Audience

The first step in performing a Pinterest keyword search is to identify your target audience. This means taking the time to research your target demographic, including age, gender, location, interests, and other relevant factors. Once you’ve identified your target audience, you can then use this information to begin your keyword search.

Step 2: Choose Your Search Terms

The next step is to determine which search terms you’ll use to perform your keyword search. Think about the kind of content that your target audience is likely to be interested in and use that to come up with keywords and phrases that they’re likely to be searching for. You can also use search terms that are related to your industry or niche so you can get a better understanding of the kind of content that’s popular on Pinterest.

Step 3: Use Pinterest’s Autocomplete Feature

Once you’ve come up with a list of potential keywords, you can use Pinterest’s Autocomplete feature to quickly get an idea of what people are searching for on the platform. Simply type in your keywords in the search bar and a list of the top trending suggestions will appear. This will give you a good indication of the kind of content that’s popular and give you a better understanding of the kind of content that you should focus on creating.

Step 4: Explore User-Generated Content

Once you’ve identified your keywords, it can also be helpful to take the time to explore user-generated content on the platform. This means looking at the content created and shared by other users and seeing what kind of content they’re creating and engaging with. This can give you additional insight into the kind of content that resonates with your target audience and inform your content creation strategy.

Hire a Pinterest Marketing Expert here