Etsy is a platform where people can sell their physical and digital products. Etsy has its own market and it is a great way to turn your passion into money. If you are creative and you have a talent for making arts and crafts, then you should definitely consider selling this platform. In this article, I will guide you through the main 5 steps to make money selling on Etsy.
We will be discussing the reasons to sell on Etsy, how to make money with your talent, and how to make money doing crafts. We hope that this article will help you make money with your passion.
Table of content:
- What is Etsy
- Why Etsy
- Learn to Make Money Selling on Etsy
- 5 Steps to Make Money Selling on Etsy
- Should I only focus on Etsy?
What is Etsy
If you’re a crafter or artist looking to sell your handmade goods, or even digital products, then you’re probably wondering where the best place to do so is. You might be considering setting up your own website or selling through a platform like Amazon Handmade.
However, there’s one platform that offers a number of benefits for sellers to start with that you might not be aware of: Etsy.
Etsy is an online marketplace that specializes in homemade and vintage items. It has been there for quite some time now. It grew exponentially during the years creating THE platform where people go to find items of all kinds: specialized, hand crafted, customizable, artisanal and for any occasion.
You can find Halloween inspired handmade soap, labels for your clothing line, digital art and the perfect gift for anyone. This makes Etsy THE place to be to sell your arts and crafts.
Read on to learn more about why Etsy is the best place to sell your handmade crafts!
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It’s the perfect platform for crafters and artists to sell their goods because it has a built-in audience of shoppers who are interested in buying handmade and unique items. In addition, Etsy offers a number of features and benefits that can help you grow and succeed as a seller.
Do you need a reason to use Etsy to start selling your physical and digital products? I’m gonna give you six
1. Built-in audience
As mentioned, Etsy has a large and active audience of buyers who are specifically looking for handmade and unique items. This means that you don’t have to work as hard to market your products, and you can focus on creating high-quality goods.
2. Easy set-up
Setting up an Etsy shop is relatively easy and straightforward. You can create a shop, upload your products, and start selling within a matter of minutes.
3. Low fees
Etsy charges a low listing fee of $0.20 per item, and a 6.5% transaction fee on each sale. This means that you can keep more of your profits compared to other platforms like Amazon Handmade, which charges a 15% commission on sales.
Etsy allows you to customize your shop to reflect your personal brand and style. You can choose your own shop banner, logo, and colors to create a unique and memorable storefront.
5. Effective marketing tools
Etsy offers a variety of marketing tools to help you promote your shop and products. You can create sales and promotions, use social media integrations, and take advantage of their search engine optimization (SEO) tools to increase visibility and sales.
6. Community support
Etsy has a strong community of sellers who offer support and advice to new and experienced sellers alike. You can join teams and forums to connect with like-minded individuals and learn from their experiences.
learn to make money selling on etsy
Although it sounds easy and idyllic, there’s a lot around running a business on Etsy. You need to learn about market research, SEO, how to present your products, and so much more. When I started my now-closed shop I had no idea what I was doing. As I wasn’t selling much at the beginning I looked for help and found a course by Nancy Badillo whom I had been following on YouTube already for quite some time.
Among the given choices I opted for this one because the course curriculum goes over everything I wanted to know and also many more topics I didn’t know I needed, like:
- how to build a brand
- Etsy algorithm
- photography tips
- how to scale the business
- an entire course on printables (if that is what you are selling, this part alone is worth all the course)
- how to leverage social media
- how to use a Facebook group to grow your Etsy shop
- how to use Pinterest
- how to use Instagram
- how to use FB and IG ads
- plus some awesome Canva and Photoshop tutorials to create awesome photos for your listings
It sounds like I’m selling the course, but is in fact the best of the courses I took. While other courses only focused on just a few points and never going too much in details, Nancy’s goes way beyond just selling or just Etsy. In brief, it is the ultimate course to marketing your brand. If you want to read more and check it out, this is the course yourself.
Before this, I enrolled in a couple of courses that did not do what promised but I am not going to mention them here. So, if you don’t want to take my word for it, check the course yourself.
5 important steps to Make Money Selling on etsy
1. Start by creating a niche product
The key to success on Etsy is finding your niche. This can be anything from handcrafted jewelry to hand-sewn clothing or even personalized home decor. Focus on creating a unique product that sets you apart from the competition.
Make market research a MUST. While loving what you do is important, if no one buys, why doing it? Market research will help you find products that sell within your niche. To begin with, you can use tools like Erank, which is a free tool by Etsy. The course goes over this part in detail.
2. Set up a professional shop
Make sure that your shop has a professional appearance by including high-quality photos of your products, an engaging description, and detailed pricing information. Establish a clear brand identity that reflects your unique style and products.
If you have no idea where to start, check Pinterest for some great photo design ideas and lighting.
3. Promote your shop through social media
Once your shop is up and running, it’s important to promote your products through social media platforms like Instagram or Pinterest. Use eye-catching graphics and clever marketing copy to attract potential buyers to your shop. Canva is another free tool you can use to design your entire marketing material, even your Etsy cover.
4. Offer personalized products and services
Customers love to feel like they are receiving special treatment when they shop on Etsy. Consider offering personalized products like customized jewelry or home decor items. You can also offer customized services like gift wrapping or shipping upgrades.
5. Make customer service a priority
Finally, make sure that you prioritize customer service. Respond to messages promptly and address any concerns or issues that customers may have. This will help build a loyal customer base and increase your sales on Etsy.
In the Etsy Mastery Course you will also find scripts, and techniques to have customers go from having your items in their cart for days to actual buyers.
Also Read: How to Keep Consistency in your Business
Should I only focus on Etsy?
As a start Etsy is the best platform to be in. And once you start, while getting things going, set up your own space. It will bring your own community together and will give you a name for yourself instead of being part of something. Here are a few ideas:
- Set up your own website portfolio
- Set up your own ecommerce
- Create a Facebook group
- Be present in all social media platforms
- Create an email list pre-offering your new items
If it sounds like a lot of work, yes, it is a lot of work. But it is towards something you love. Being an entrepreneur means knowing every part of the business. You don’t have to love every part, but you need to know every part to be able to control the entire system.
Also Read: How to Promote your Business
conclusion To make money selling on etsy
In conclusion, Etsy offers a great opportunity for crafters to turn their passion into a profitable business. By following the above tips, you can create a successful Etsy shop and make money selling your crafts. Remember to stay true to your individual style and provide excellent customer service in order to attract and retain loyal customers.
Overall, Etsy offers a number of benefits that make it the best place to sell your handmade crafts. From its built-in audience to its low fees and effective marketing tools, Etsy can help you grow your business and succeed as a seller. So if you’re a crafter or artist looking to sell your goods, be sure to check out Etsy as your first choice!